Sharia Governance, Islamic Leadership, and Customer Religiosity in Enhancing Value Co-Creation: The Mediating Role of Customer Commitment in Islamic Financial Institutions
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Authors
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Yenni Khristiana
Department of Accounting, Economics and Business, Universitas Dharma AUB Surakarta, Indonesia 57135
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Muhammad Khoiruman
Department of Management, Economics and Business, Universitas Dharma AUB Surakarta, Indonesia 57135
Keywords:
Sharia Governance, Islamic Leadership, Customer Religiosity, Value Co-Creation, Customer Commitment, Islamic Financial InstitutionsAbstract
Purpose—This study examines the influence of Sharia governance, Islamic leadership, and customer religiosity on value co-creation, with customer commitment positioned as a mediating variable in Islamic financial institutions.
Design/methodology/approach - This study employed a quantitative explanatory design. Data were collected from 400 customers of Islamic financial institutions in Indonesia, covering Jakarta, Surabaya, Bandung, Medan, and Makassar. The data were analyzed using Partial Least Squares Structural Equation Modeling in SmartPLS.
Findings—The results show that Sharia governance, Islamic leadership, and customer religiosity have positive and significant effects on customer commitment and value co-creation. Customer commitment also has a positive and significant effect on value co-creation. The mediation analysis confirms that customer commitment partially mediates the relationships between Sharia governance, Islamic leadership, customer religiosity, and value co-creation. Customer religiosity demonstrates the strongest total effect on value co-creation.
Research limitations/implications—This study was conducted using cross-sectional data from Islamic financial institution customers in five Indonesian cities. Future research should involve broader institutional settings, longitudinal designs, and comparative analysis across Islamic financial markets to improve generalisability and causal interpretation.
Practical implications—The findings suggest that Islamic financial institutions should strengthen Sharia governance transparency, cultivate Islamic leadership practices, and enhance customer commitment through trust-based, ethical, and value-aligned service strategies to encourage customer participation in value co-creation.
Originality/value—This study contributes to Islamic banking and service management literature by integrating Sharia governance, Islamic leadership, customer religiosity, and customer commitment into a unified value co-creation framework grounded in value co-creation theory, social exchange theory, spiritual leadership theory, and the theory of planned behavior.
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