Effectiveness of Health Education Campaigns for Adolescent Smoking Cessation Programs

Abdul Al Yasmine; Shymah Haleym

doi:10.69725/ahproce.v1i1.253

Authors

Abdul Al Yasmine Psychiatric Mental Health Nursing, Faculty of Nursing, Ain Shams University, Cairo, Egypt
Shymah Haleym Departement Pediatric Nursing Department, Faculty Nursing, Ain Shams University, Egypt

DOI:

https://doi.org/10.69725/ahproce.v1i1.253

Keywords:

Smoking cessation, Health campaigns, Message framing, Peer norms, Adolescent health

Abstract

Objective: This study investigates the impact of health education campaigns on adolescent cessation in smoking, considering intensity of campaign exposure, message framing and quality, and interactivity and channel mix, and the role of parents, controlling for peer smoking norms as a potential moderator.
Methods: To test main and conditional effects, this study included both direct and moderation analyses and utilized an observational design; structured questionnaires and regression were also employed.
Results: All campaign-related predictors had a significant and positive effect on adolescent smoking cessation. The campaign exposure and message quality increased awareness and intention to quit, whereas interactivity and channel mix were the most important driver for behavioural change. Parental involvement also made a significant contribution, since it can strengthen the anti-smoking attitudes. Crucially, all relationships were moderated by peer smoking norms, with the impact of campaigns being augmented in socially supportive contexts and attenuated when permissive smoking attitudes were present.
Novelty: The novelty of this research is that a multi- dimensional model describing the relationship between program design and social context is advanced which offer a solution for the discrepancies in prior studies. It is one of the first to evaluate peer norms as a mediator over various campaign components simultaneously, providing new thinking for both theorizing and application.
Implications for Research: Results highlight the importance of socio-ecological models in considering program quality and peer influence. Adolescent populations of various cultural groups should be examined in future studies to maximize health education programs worldwide and further consolidate the evidence for targeted interventions.

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Author Biographies

Abdul Al Yasmine, Psychiatric Mental Health Nursing, Faculty of Nursing, Ain Shams University, Cairo, Egypt

Dr. Abdul Al Yasmine is a faculty member in Psychiatric Mental Health Nursing at the Faculty of Nursing, Ain Shams University, Cairo, Egypt. His academic and research interests center on mental health promotion, behavioral interventions, and community-based health education strategies. He has contributed to advancing knowledge in psychiatric nursing through scholarly publications and collaborative projects, with a strong focus on preventive approaches to improve psychological well-being among vulnerable populations.
Shymah Haleym, Departement Pediatric Nursing Department, Faculty Nursing, Ain Shams University, Egypt

dr. Shymah Haleym serves in the Pediatric Nursing Department, Faculty of Nursing, Ain Shams University, Egypt. Her research interests include child health, preventive nursing programs, and educational interventions to improve pediatric care outcomes. She is actively involved in academic research and community engagement, particularly in developing evidence-based strategies for health promotion and risk behavior prevention among children and adolescents.

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