The Advanced Techniques in Operational Research: The Simplex Method for Business Efficiency

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Authors

  • Agustini Natasari Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia
  • Michele Helen Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia
  • Ayrin Niagara Pangesti Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia
  • Winny Novianti Department of Management Universitas Widya Dharma Pontianak,  Pontianak, Indonesia
  • Marshanda Christie Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

Keywords:

liner progamming, simplex method, salon amanda

Abstract

Beauty salon is a type of business related to facial and hair care, for both men and women. This study aims to determine the profit of a business using the simplex method. The subject of this study is one of the hair salons located in Pontianak, Indonesia, namely Amanda Salon. The type of research conducted is qualitative research. Linear programming is a branch of mathematics applicable in daily life. It involves formulating mathematical models with linear equations to determine optimal solutions by maximizing or minimizing objective functions subject to a set of constraints. The result obtained by Amanda Salon using the simplex method and linear program solver, comparing the service of smoothing long and short hair, is Rp675,000 with 0 short hair smoothing and 9/8 long hair smoothing.

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Author Biographies

  • Agustini Natasari, Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

    Agustini Natasari
    Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

  • Michele Helen, Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

    Michele Helen
    Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

  • Ayrin Niagara Pangesti, Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

    Ayrin Niagara Pangesti
    Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

  • Winny Novianti, Department of Management Universitas Widya Dharma Pontianak,  Pontianak, Indonesia

    Winny Novianti
    Department of Management Universitas Widya Dharma Pontianak,  Pontianak, Indonesia

  • Marshanda Christie, Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

    Marshanda Christie
    Department of Management Universitas Widya Dharma Pontianak, Pontianak, Indonesia

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Published

2024-06-01

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Articles

How to Cite

Natasari, A., Helen, M., Niagara Pangesti, A., Novianti, W., & Christie, M. (2024). The Advanced Techniques in Operational Research: The Simplex Method for Business Efficiency. Researcher Academy Innovation Data Analysis, 1(1), 1-6. https://doi.org/10.5281/zenodo.11513872

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