Learning Orientation, Firm Performance, and Market Dynamism: Evidence from Polish MSMEs in Technology Parks

Stouraitiz Schaffart; Agniesz Malkows

doi:10.69725/raida.v1i3.171

Authors

Stouraitiz Schaffart a. Department of Law and Social Sciences, Jan Kochanowski University of Kielce, Kielce, Poland
Agniesz Malkows b. Glasgow School for Business and Society, Glasgow Caledonian University, Glasgow, Scotland, UK

DOI:

https://doi.org/10.69725/raida.v1i3.171

Keywords:

Dynamic capabilities, Firm performance, Learning orientation, Market dynamism, MSMEs, Technology Parks

Abstract

Objective: This study examines the relationship of Learning Orientation (LO) and Firm Performance (FP), with the moderating role of Market Dynamism (MD), among Micro, Small and Medium Enterprises (MSMEs) in Polish technology parks. This study will offer strategic insight in establishing organizational learning in changing environments.
Methods: Data analysis was conducted in three stages: descriptive statistics summarized the sample and relevant variables, Kolmogorov–Smirnov tests confirmed data normality, and construct integrity was verified. The moderating effect of MD on the relationship between LO and FP was assessed through statistical techniques.
Results: The results show a positive relationship of LO with FP hence highlighting the significant strategic need to develop a learning culture of MSMEs. In the context of MD's moderating role, speakers show that high MD makes a strong positive relationship between LO and FP, which indicates that firms need to adapt for their survival in competitive and dynamically changing environments.
Novelty: This study addresses one of the important gaps in MSMEs literature that shows the effect of organizational learning on environmental dynamism. Examining the case of technology parks in Poland, it fills an empirical gap thus enriching the dynamic capabilities literature. It brings in market dynamism as an important moderating construct and this perspective could provide fresh insights on how firms can better match learning practices with external uncertainties to achieve sustained and enhanced performance.
Research Implications: The study highlights the importance of nurturing a strong learning orientation as not only a peripheral mechanism but a strategic focus for MSME success in fast-paced and rapid markets. It involves embedding this learning structure across the breadth of the organization, in coordination with real- to external market trends and effective response to changes. Future studies may investigate further moderating factors including but not limited to digital transformation or innovation intensity, as well as broaden the applicability of this framework towards studies with cross-national comparisons. Longitudinal studies could deepen insights into LO development across organizational life-cycles, and uncover synergies that contribute to sustainable, competitive advantage over time.

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Author Biographies

Stouraitiz Schaffart, a. Department of Law and Social Sciences, Jan Kochanowski University of Kielce, Kielce, Poland

Stouraitiz Scha Ph.D
Department of Law and Social Sciences, Jan Kochanowski University of Kielce, Kielce, Poland
Agniesz Malkows, b. Glasgow School for Business and Society, Glasgow Caledonian University, Glasgow, Scotland, UK

Agniesz Malkows

School for Business and Society, Glasgow Caledonian University, Glasgow, Scotland, UK

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