Village Empowerment to Improve Business with Digital Marketing and Halal MSMEs in Era 4.0

Abstract

This community service initiative aims to elevate the business performance of Micro, Small, and Medium Enterprises (MSMEs) by addressing their challenges in adopting information technology-based marketing strategies, particularly digital marketing. In today's Industry 4.0 landscape, digital marketing plays a pivotal role in equipping MSMEs with the tools needed to thrive. The study adopts a qualitative research approach, focusing on detailed observations to gain a nuanced understanding of the subject matter. Insights gathered from socialization sessions and subsequent discussions revealed that although MSMEs were aware of the concept of halal certification, many hesitated to pursue it due to several reasons: prioritizing immediate sales over attending certification workshops, finding the certification process intricate and unclear, concerns regarding associated costs, and a general lack of motivation among business owners to certify their products as halal. These findings underscore the necessity for more accessible, simplified, and cost-effective approaches to halal certification and digital marketing education tailored for MSMEs. This research offers valuable insights for policymakers and industry stakeholders seeking to assist MSMEs in overcoming these obstacles, thereby enhancing their competitiveness and business performance in the digital era.

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