From Biodiversity Awareness to Community Green Action: Roles of Risk Perception, Trust, and Information Exposure
Keywords:
Biodiversity conservation awareness, environmental risk perception, trust, environmental information exposure, community-based green actionsAbstract
This paper investigates how biodiversity conservation awareness translates into community-based green action support by integrating perceived environmental risk, trust in community-based environmental initiatives, and environmental information exposure into an integrated behavioral model. By a quantitative cross-sectional survey of the University students (live or study in near Cenderawasih forest area), data were analyzed by PLS-SEM. The findings are presented as follows: biodiversity conservation awareness enhances perceived environmental risk and trust; these relations significantly facilitate support for community-based green actions, indicating that parallel mediation exists. Moreover, environmental information exposure enhances the vital link between awareness and the two mediators, thus providing evidence for its moderation effect. This study is innovative in the combined consideration of cognitive risk appraisal, relational trust mechanisms and informational boundary conditions within a biodiversity conservation context rather than simple linear awareness behaviour models. The results add theoretically to the systematization of biodiversity conservation with behavioral and governance insights while adding practical evidence for the need to complement awareness raising, risk communication, trust building and information sharing approaches on sustainable community-based biodiversity action.
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